Flawless Brightly Serum

30 ML / 1.0 FL OZ

$59.00

An Amplified Active - Azelaic Acid, Niacinamide, Ascorbyl Glucoside and Bakuchiol. Your daytime warrior for complexion brilliance.

It evens out skin-tone, calms bumps + clears pores; and makes the light love your skin.

Non-Comedogenic and Fragrance-Free.

What makes it flawless?

Product Feature Evens out skintone + delivers that grown up glow

Product Feature Reduces redness + calms blemishes

Product Feature Clears pores

$59.00
$59.00

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Active Ingredients

  • 10% Azelaic Acid

    “I call this my Acid with Extra. This busy yeast extract visibly tackles pigmentation and redness, clears clogs, and reduces the appearance of blemishes.”

  • 5% Niacinamide

    “The barrier-boosting, pore-unclogging B vitamin that makes skin like retinoids better.”

  • 2% Ascorbyl Glucoside

    “Stable + gentle antioxidant power partnered with brightening and collagen-boosting properties, so perfect for daytime protection.”

  • 1% Bakuchiol

    “A seed extract that thinks it's a retinoid (but it’s not)! It helps defuse blemish-prone skin and reduce the visible signs of premature ageing.”

Ingredients

Aqua (Water), Azelaic Acid, Caprylic/Capric Triglyceride, Niacinamide, Dicaprylyl Carbonate, Ascorbyl Glucoside, Cetearyl Alcohol, Glycerin, Glyceryl Stearate SE, Cetearyl Olivate, Bakuchiol, Sorbitan Olivate, Benzyl Alcohol, Xanthan Gum, Phenoxyethanol, Sodium Hydroxide, Disodium EDTA, Dehydroacetic Acid.

How to use

Your daytime complexion warrior. A featherweight serum powered by Amplified Actives to improve skin tone, gently resurface and clear pores.

1
  • After cleansing, pat skin gently dry.
  • Protect delicate areas - apply moisturiser around the eyes (“moisturiser goggles”) and protect lips with a proper layer of lip balm.
  • Apply Flawless Brightly Serum - start with a 1/2 pump amount all over, every other day, avoiding eyes and lips. Build up gradually to 1 pump daily. Use the #13dottechnique to apply evenly over the face.
  • Massage until fully absorbed. Apply moisturiser (if needed) and Sunscreen on top once fully absorbed.

Brightly Serum is confidence in a bottle - who doesn't look better with a glowing complexion? It's simplicity at it's most powerful.

Dr Sam

Customer Reviews

Based on 927 reviews
84%
(776)
10%
(94)
3%
(28)
1%
(12)
2%
(17)
J
Julie W
Gender: Female
Age: Over 54
Skin Type: Combination
Do you recommend this product?: Yes
Clear, bright skin

I am 61 years of age and was recommended to try Brightly and Nightly by a professional in sun care.
I have now been using Brightly - the day serum - for about 10 days and am delighted with the results. My skin is clear and looks fresh, with a very healthy glow.
I am holding off the Nightly for now as I have a little stock of a retinol product which I have been using for a few months (it’s too expensive to throw away), but I have ordered the Dr Sam cleanser, moisturiser and SPF package.
Dr Sam - please can you do an eye cream?

M
Maïté Lombard
Gender: Female
Age: 25 - 34
Skin Type: Combination
Do you recommend this product?: No
Disappointing user experience

I know that a lot of people say this but, I really wanted to like this product. A seasoned skincare and active-ingredients user, I was charmed by the ingredient list: azelaic acid, vitamin C, bakuchiol, niacinamide-- what's not to like? I watched Dr Sam's video and followed her application instructions religiously: I took the time to rub it all in, I used the right amount, I let it sit for heaven knows how long. Unfortunately, the formula is very disappointing. It doesn't sink in the skin no matter how much I rub in or how long I let it sit. Instead, it just starts flaking around my peach fuzz and leaves a residue that will last all day. No matter the benefits of the ingredients, they are all lost because the serum just feels like a bad sunscreen that I can't wait to wash off in the evening. It even cancels out the glow that my moisturiser normally gives me. Given how K-beauty or other dermatology brands can give you azelaic acid serums with a flawless formula for half the price, I don't feel that this is worth the money at all. I am looking forward to finishing this serum and switching back to my old azelaic acid serum.

S
Sarah
Gender: Female
Age: 45 - 54
Skin Type: Combination
Do you recommend this product?: No
Pills!

I’m so disappointed. I’ve yet to find a way to use this without it pilling. Feel like chucking it in the bin. Will use it up but definitely won’t repurchase. On the plus side, I love the cleanser

E
Elizabeth Barker
Gender: Female
Age: Over 54
Skin Type: Sensitive
Do you recommend this product?: Yes
This Brightly delivers ❤️

I use all of the Dr Sam system, having been to see her and Dr Emma with help and guidance for my sensitive skin. I have a small amount of stubborn pigmentation and I tend to use Brightly at night and alternate it with Nightly. My pigmentation has virtually cleared and my skin looks nourished and glowing at age 57. So much appreciation for what you do Dr Sam, no nonsense ‘does what it says’ products. Thank you ❤️

E
Elisa
Highly effective and simplifies my routine

I've gone from multiple serums in morning and evening, to just one after each cleansing. The Brightly and Nightly serums are amazing. I love how they simplify my skincare routines and work better than any collection or serums/creams I've used before. I normally used a light foundation or CC cream, but I don't bother anymore. I've been using these serums for nearly two months and now I only use a bit of concealer under my eyes and around my nose. These serums have evened out my skin tone and improved its texture. Absolutely love them.

© BUNTING HOLDINGS LIMITED, All Rights Reserved. Dr Sam’s, Dr Sam Bunting, and Flawless Brightly Serum are Trademarks of Bunting Holdings Limited.

Customer Reviews

Based on 927 reviews
84%
(776)
10%
(94)
3%
(28)
1%
(12)
2%
(17)
J
Julie W
Gender: Female
Age: Over 54
Skin Type: Combination
Do you recommend this product?: Yes
Clear, bright skin

I am 61 years of age and was recommended to try Brightly and Nightly by a professional in sun care.
I have now been using Brightly - the day serum - for about 10 days and am delighted with the results. My skin is clear and looks fresh, with a very healthy glow.
I am holding off the Nightly for now as I have a little stock of a retinol product which I have been using for a few months (it’s too expensive to throw away), but I have ordered the Dr Sam cleanser, moisturiser and SPF package.
Dr Sam - please can you do an eye cream?

M
Maïté Lombard
Gender: Female
Age: 25 - 34
Skin Type: Combination
Do you recommend this product?: No
Disappointing user experience

I know that a lot of people say this but, I really wanted to like this product. A seasoned skincare and active-ingredients user, I was charmed by the ingredient list: azelaic acid, vitamin C, bakuchiol, niacinamide-- what's not to like? I watched Dr Sam's video and followed her application instructions religiously: I took the time to rub it all in, I used the right amount, I let it sit for heaven knows how long. Unfortunately, the formula is very disappointing. It doesn't sink in the skin no matter how much I rub in or how long I let it sit. Instead, it just starts flaking around my peach fuzz and leaves a residue that will last all day. No matter the benefits of the ingredients, they are all lost because the serum just feels like a bad sunscreen that I can't wait to wash off in the evening. It even cancels out the glow that my moisturiser normally gives me. Given how K-beauty or other dermatology brands can give you azelaic acid serums with a flawless formula for half the price, I don't feel that this is worth the money at all. I am looking forward to finishing this serum and switching back to my old azelaic acid serum.

S
Sarah
Gender: Female
Age: 45 - 54
Skin Type: Combination
Do you recommend this product?: No
Pills!

I’m so disappointed. I’ve yet to find a way to use this without it pilling. Feel like chucking it in the bin. Will use it up but definitely won’t repurchase. On the plus side, I love the cleanser

E
Elizabeth Barker
Gender: Female
Age: Over 54
Skin Type: Sensitive
Do you recommend this product?: Yes
This Brightly delivers ❤️

I use all of the Dr Sam system, having been to see her and Dr Emma with help and guidance for my sensitive skin. I have a small amount of stubborn pigmentation and I tend to use Brightly at night and alternate it with Nightly. My pigmentation has virtually cleared and my skin looks nourished and glowing at age 57. So much appreciation for what you do Dr Sam, no nonsense ‘does what it says’ products. Thank you ❤️

E
Elisa
Highly effective and simplifies my routine

I've gone from multiple serums in morning and evening, to just one after each cleansing. The Brightly and Nightly serums are amazing. I love how they simplify my skincare routines and work better than any collection or serums/creams I've used before. I normally used a light foundation or CC cream, but I don't bother anymore. I've been using these serums for nearly two months and now I only use a bit of concealer under my eyes and around my nose. These serums have evened out my skin tone and improved its texture. Absolutely love them.