Our Expert Skincare Advice
Discover more about making the most of your skin with our expert advice. Whether you’re solving a problem like acne or melasma or tackling the signs of premature ageing, we’ve got you covered.
Polynucleotides: The Next Frontier in Skin Rejuvenation – What You Need to Know
Polynucleotides have emerged as a groundbreaking advancement in aesthetic medicine, offering a natural and effective solution for skin rejuvenation. These biopolymers, composed of nucleotide chains...
The Anti-Ageing Hero Nobody Talks About
Why Elastin is the Secret to Youthful Skin What if I told you that aging wasn't all about collagen? There's another protein that's just as important, if not more, that you might not have heard of...
Why I Created Flawless Brightly Eye Serum
“You look tired.” This innocent statement crushes the spirit. At least, that’s what you told us when we asked you why a daytime eye cream was top of your wish list from Dr Sam’s. Over 89% of you* ...
How to Get Rid of Dark Circles: The Ultimate Dermatologist-Approved Guide
Dark under-eye circles are one of the most common skincare concerns people face. Are you stuck with them forever? Absolutely not. In this guide, I’ll show you how to identify the type of dark cir...
How Does Azelaic Acid Work As An Acne Treatment?
If you’ve ever wondered ‘what is azelaic acid?’, let me introduce you to one of my all-time favourite actives. No other active ingredient is as versatile and effective across so many different ski...
How To Maintain Good Skin: The Golden Rules
If you’re looking for tips for healthy skin, I want to present one word to you that I think really underpins the whole of my philosophy on skincare. The secret of how to maintain good skin long-ter...
The Ultimate Guide: How to Incorporate Vitamin C into Your Skincare Routine
We know Vitamin C is an integral part of a routine for healthy skin. But how do we get the most out of it? Here’s the low-down! How do I use vitamin C in my routine? The first thing to say is that...
Why I Created Flawless Vitamin C NAD+ Serum
Have you ever wondered why it took me so long to introduce a vitamin C serum into my skincare line? I mean, six years is quite the wait, right? Well, let me peel back the layers and share the jour...
Why Is Vitamin C So Important For Healthy Skin Ageing?
When it comes to skincare ingredients that work, we only really have a handful that are truly transformative. When it comes to combating the signs of ageing, one of those is vitamin C. That’s becau...
How To Treat Perioral Dermatitis Effectively
Perioral dermatitis has become a trending topic in the skincare world with model Hailey Bieber, TikTok star Alix Earle and skinfluencer Natalie O’Neill all recently opening up about how they manag...
Skin Purging: What It Is & How to Manage It Successfully
The first 6 weeks might just be the most emotionally charged period of your acne journey. As many as 1 in 4 will go through this destabilising challenge - but what exactly is skin purging? And how...
The Only Skin Detox You Need To Start The New Year
As a concept, I don’t buy into the need for a detox when it comes to the skin. However, I am a huge fan of a skincare product detox. Skincare simplified is the best kind of routine. So many people ...