Our Expert Skincare Advice

Discover more about making the most of your skin with our expert advice. Whether you’re solving a problem like acne or melasma or tackling the signs of premature ageing, we’ve got you covered.

The 5 Retinoid Hacks I Rely On The Most
Actives

The 5 Retinoid Hacks I Rely On The Most

I’ve talked so much about retinoids in the last few weeks - but still, it seems there’s an insatiable appetite for knowledge and understanding. So here's my top 5 retinoid hacks - and there are lo...

Why I’m Not Impressed by Hyaluronic Acid
Actives

Why I’m Not Impressed by Hyaluronic Acid

Why I’m Not Impressed by Hyaluronic Acid If hyaluronic acid were at school, it would definitely be in the cool crowd. It’s everywhere. But I think it’s thoroughly over-rated and doesn’t really ...

VITAMIN C 101: How To Use It & What Are The Benefits?
Actives

VITAMIN C 101: How To Use It & What Are The Benefits?

Whether with lemon in hot water or a freshly squeezed glass of orange juice, we’re all familiar with the notion of starting our day with vitamin C. Naturally occurring, we can get it from our diet...

Niacinamide 101: How To Use It & What Are The Benefits?
Actives

Niacinamide 101: How To Use It & What Are The Benefits?

Niacinamide is one of the easiest ingredients to build into a skincare routine. It’s versatile, well-tolerated and is found in a multitude of products as it’s a formulator’s dream. It’s a trusted ...

Sign up to our newsletter

Sign up to our newsletter to be the first to access new products and expert advice.

Retinol 101: How To Use It & What Are The Benefits?
Actives

Retinol 101: How To Use It & What Are The Benefits?

Retinoids are the multi-tasking superheroes of skincare. Derived from vitamin A, retinoids can clear pores, smooth lines, boost collagen, improve texture and diminish pigmentation - it’s easy to s...

Serum 101: Everything You Need To Know About Serums
Actives

Serum 101: Everything You Need To Know About Serums

With more serums on the market than ever promising overnight miracles, it can leave even the most experienced skincare connoisseur feeling dazed and confused. Rather than seeing serums as just ano...

How I Created Dr Sam’s Skincare
Actives

How I Created Dr Sam’s Skincare

I firmly believe that when you change your skin, you change your life - and so, when I started the Dr Sam’s brand, I set out to democratise skincare and create accessible products that deliver tra...

How To Tackle Clogged Pores + Sebaceous Filaments
Actives

How To Tackle Clogged Pores + Sebaceous Filaments

Blocked pores can lead to breakouts, blackheads and acne so it’s no surprise that everyone seems obsessed with shrinking their pores. The reality is you can’t make them smaller but you can minimis...

Everything You Need to Know About Using Salicylic Acid
Acne

Everything You Need to Know About Using Salicylic Acid

Salicylic acid is a major player when it comes to treating breakouts and blackheads. The ultra-popular beta hydroxy acid has been around for years and while more recent acids may have bumped it fr...

Answering Google’s Most Frequently Asked Questions on Acne
Acne

Answering Google’s Most Frequently Asked Questions on Acne

With up to 85% of teens and 40% of adult women experiencing breakouts, a lot of you are heading straight to Google to find the best way to treat acne. It can be a daunting place to start as you’ll...

How To Fix Your Biggest ACNE Spot Treatment Issues
Actives

How To Fix Your Biggest ACNE Spot Treatment Issues

Knowing how to effectively tackle acne is often stressful, expensive and disheartening. With so many products being labelled the best blemish solution, finding one that works for you can be a seri...

Alpha Hydroxy Acids 101
Actives

Alpha Hydroxy Acids 101

When we talk about acids in skincare, it’s alpha hydroxy acids that come to mind. So how do you use alpha hydroxy acids in your skincare routine? So today I’m going to share my views on their role...